In the early days of the internet, before complex algorithms and multi-million dollar web businesses, an average website reached out to a small group of people. In the vast majority of cases, not more than a few dozen unique visitors were expected to even cross paths with a random blog or homepage, unless it was the web presence of a major international brand or corporation.
But today, things are different. We are competing in a much grander sphere, with a lot more internet users – but also a lot more competition. In this field, it is no longer enough to convert a single-digit percentage of the people that come across our site. Because somewhere out there, there will be somebody else who’s converting at rates of 50, 75, even 90 percent or more!
How can that be? The secret lies in automated website optimization.
What is Automated Website Optimization?
In simple terms, automated website optimization is the design of your user experience (UX) based solely on individualized, algorithmic data tailor-made to each user. Not too long ago, optimization at this scale was not just impossible, it was considered science-fiction!
However, these days automated website optimization is not just widespread. It can be the real ace up the sleeve of those who make the most of their web presence. This is all down to the vast data collection and machine-learning capabilities that have only recently gone mainstream.
By having data on hand about practically anybody who clicks on your website, you can then feed that data into an algorithm and compute exactly what kind of user interaction they are most likely to enjoy. A more positive experience for them equals better conversion rates for you – so everyone’s happy at the end of the day.
It allows you to handcraft what each and every visitor of your site will see, not based on presets or guesswork, but based on data-driven facts and numbers. No method is more accurate. No method can claim better proven results.
How Can You Use Automated Website Optimization?
There are many ways that this unique technology can benefit you and your business, and in many ways it depends on the nature of your web presence.
If you are active in sales, for example, you could use automated website optimization in order to suggest to each user different types of products based on their preferences, search habits, and more. All automatic, all hands-free, all data-driven and reliable.
But in any discipline of web marketing, especially at the intersection with eCommerce, automated website optimization can play a useful role.
- By utilizing automatically-generated search results, users can feel more at home right away – even if they’ve never used your service before
- By automatically matching the content of your site and UX with the user’s detected gender and age, you can accommodate their own needs and preferences better
- By using behavioral tracking, you can nearly instantly optimize your web presence for the kinds of interactions that seem most favorable to your target demographic
These and many more strategies are all possible, both with fully automated as well as manual, old-fashioned website optimization. However, if you decide to go the manual route, do note that all the money you’ll have saved will be more than compensated for by the countless man-hours you’ll spend on tracking, compiling, verifying, storing, and then finally putting into use your user data.
Remember: the lack of reliable automated optimization was the prime reason why website optimization of any kind didn’t take off until recently. By going with the flow and going automatic, you’re saving yourself a ton of hassle, and ensuring your business stays on top and performs the best it possibly can.