As technological progress continues to change what people look at as old or new, internet users may scorn the website that they had loved at one point in time. However, for each door that closes, new ones are opened. Interaction design or IXD is an approach that more online domain owners adopt for immersive and interactive elements that attract and engage more visitors. In this article, we’ll talk about a few practices and strategies that will enable you to stay ahead in Web design and attract a greater volume of inbound traffic as a result.
- Transitions and animations
There aren’t many concepts as popular as animated transitions and effects with interaction design. And for a good reason: they add an excellent visual appeal that static screens are unable to deliver. They can include many different things, from simple animated loading screens similar to the NetBet website or cartoons that fill the entire screen. Beyond being aesthetically pleasing, they also serve as a delightful distraction for users, especially when transitioning between content requiring a little more time to load. As a result, it keeps them much more engaged than they otherwise would have been.
- Web graphics
While the social media platform may have popularized infographics as a medium for visual information, the term “web graphics” is equivalent to interactive design. Coined by VentureBeat back in 2013, it refers to the process of encouraging users to perform specific actions so that they can gain access to the desired content. The action can range from simply clicking a button or more interactive requests like typing in some words. With the effortless integration of the interactive narrative into the path of the user, you can create a more immersive experience with the addition of this element.
- Layering effects
Creating an interactive and immersive experience isn’t just about incorporating one effect or element to the overall web design. Instead, it’s planning techniques in layered designs and careful consideration for the habits and flow of the user. With the combination of effects like background video, parallax, and long scroll, to name a few, you’ll be able to make your design as inviting and intriguing to your target audience as possible. However, the key isn’t to go all out – instead, find a careful balance with it. After all, there’s a thin line between the hierarchy of interactivity and a disorganized mess.
As the name implies, micro-interactions are momentary events that primarily focus on the completion of singular tasks. Some examples of this are logging into your email or liking any published material on social media. Today, most people likely experience hundreds of these types of interactions daily, and they don’t even notice it. However, if you want to make it work for you, you’ll need to make them as brief as possible. Users will disengage if it takes them too long to accomplish small tasks.
As a website owner, it isn’t enough to stay on top of current trends in web design so you can engage users. It would be best if you always looked into the future for cutting edge strategies. However, just because user needs and expectations are continuously evolving, it doesn’t necessarily mean that everything has to change. With the abovementioned practices, you’ll be able to make your design more appealing and attractive to your intended users.