You spend months hunting down the best sales professionals to persuade them to work for you. You invest tens of thousands of dollars into cultivating top-class sales reps who can boost your sales and conversion rates and bring your company the profits it strives for. Yet, somehow, your figures are still far from what you expected. Why is it so? The answer is painfully simple – your sales force does not have enough time to sell.

Statistically, salespeople only spend about 33-36% of their working hours selling. The remaining part of the business day is devoted to writing and sending emails, planning phone calls, entering data into the system, and attending internal meetings. While all of the above is an essential element of the sales rep’s routine, it should not be the sole focus of their attention and take all the most productive hours out of their schedules. Luckily, there is a way to break this vicious circle and help your agents concentrate on what you hired them to do – making direct sales.

What Is Sales Force Automation Software?

To ensure that your teams have time to sell, you need to decrease the time spent on non-selling activities. It means giving the right tasks to the right people and – most significantly – investing in tools and solutions that will help automate the majority of non-sales processes, freeing your teams to work on more creative and revenue-generating assignments.

Today, sales force automation software comes in different forms and shapes. Most of these solutions can be used independently or in integration with other business software products. Here are the three most helpful sales force automation integrations you might want to try:

  1. SFA + ERP integration. Your business can benefit much from integrating your Enterprise Resource Planning solution with a modern SFA platform, like the one offered by Reply. Since the ERP centralizes all your business systems, it makes it easy for any authorized user within your company to access sales data with just a few clicks.
  2. SFA + CRM integration. This one is a near-must tech combo for any business. Although many of their capabilities overlap, combining these tools can still do much good. Thus, you can use the information gathered by your CRM to govern how your SFA should manage the sales process.
  3. SFA + BI integration. Combining your SFA and Business Intelligence tools might not sound like an obvious move; however, it does help strengthen your sales teams’ forecasting capabilities for a more detailed analysis and better data visualization.